Outbound for commercial real estate brokers

Commercial real estate outreach, built for brokers.

Reply-safe by design.Sequences stop as soon as a prospect responds.

Prospect, run CRE sequences, and capture tenant inquiries in one place.

By LeaseLineage

IndustrialFlexOfficeRetailCold StorageLast-mile
Broker-level controlsTerritory, pacing, and send limits built in
Tenant + broker workflowOutbound campaigns and inbound requirements in one system
Illustrative operating walkthrough
Demo campaign● Sample
Illustrative industrial outreach workflow
Definedtarget market
Verifiedcontact roles
3example steps
Step 1Available industrial space in St. Louis
Step 2Following up on my last note
Step 3Quick question about expansion
● Outlook example: reply sync stops follow-ups. Gmail is send-only.
Illustrative interface; no customer, prospect, or campaign data is shown.
Product walkthrough

See the broker workflow from daily priorities to deal motion.

A product walkthrough showing campaign priorities, CRE prospecting, AI-assisted campaign drafting, review before launch, reporting, listings, and deal workflow in LeaseLineage.

Proof

Built around the product workflow, not generic outbound theory.

The product has to earn trust in the operating details, not slogans. We distinguish verified product behavior from illustrative interface data.

Public
Broker registration
Configured
Market + asset setup
Illustrative
Campaign walkthrough
2-sided
Broker + tenant flow
Reply-safe
Suppression active
Why this feels different

Built for CRE, not adapted from generic outbound software.

Most outbound tools were built for SDR teams and then dressed up with real estate language. LeaseLineage starts with the broker workflow: role clarity, territory, asset class, pacing, replies, qualification, and deal movement.

Generic outbound tools
  • Built for SDR teams, not broker workflows
  • Blurs landlord rep, tenant rep, and team operations together
  • Reply handling and qualification are easy to miss or bolt on
  • Targeting is generic, not asset-class aware
  • Feels like another sales tool with CRE copy pasted on top
LeaseLineage
  • Broker onboarding captures market, territory, operating limits, and team context
  • Outbound + inbound live in one system
  • Auto-suppression and qualification workflow start when a prospect replies
  • Asset-class and market context shape targeting from the start
  • Designed to feel like a serious CRE operating system, not a template
Who this is for

Built for landlord rep teams, tenant rep teams, and brokerages that need cleaner execution.

Landlord rep, tenant rep, and brokerage teams do not run the same playbook. The platform should make that clear fast.

Landlord rep
Run disciplined outreach tied to actual availability, protect follow-up discipline, and keep listing-side leasing activity in one operating record.
Tenant rep
Capture requirements, qualify responses, and move from inquiry to broker conversation without losing context or speed.
Brokerage teams
Give leadership shared visibility, broker-level controls, assignment structure, and cleaner oversight across outreach, replies, and active pipeline.
Platform

Everything a serious broker operation needs.

Not a contact bucket. Not a generic sales tool. A system shaped around the actual CRE workflow, from outreach to qualification to next-step pipeline movement.

01
Broker onboarding
Market focus, asset class, territory, and send limits are structured before a single email goes out.
02
Prospect intelligence
Score target accounts by fit, verify contacts, and keep lists curated before they ever enter a sequence.
03
Campaign engine
Multi-step sequences with variable templates, pacing controls, and campaign-level limits.
04
Follow-up controls
Gmail is send-only: review replies in Gmail and pause follow-ups. Outlook reply sync can stop sequences automatically.
05
Inbound pipeline
Tenants post requirements, brokers see fit-scored inquiries, and the conversation moves inside the same system.
06
Deal intelligence
See which campaigns create replies, which inquiries convert, and where follow-up is actually working.
Workflow

Six stages. One serious system.

A clear operating model with every workflow step and decision point visible.

Exampleaccount list
3workflow steps
Auto-stopafter reply
E
Example contact AIllustrative industrial account
replied
E
Example contact BIllustrative cold-storage account
opened
E
Example contact CIllustrative logistics account
sent
E
Example contact DIllustrative flex account
queued
E
Example contact EIllustrative distribution account
sent
✓ Illustrative interface — no customer or campaign data
Workflow steps
06
Operating model
CRE
01Broker onboarding

Capture who the broker is, what they represent, where they operate, and what outreach the system is authorized to run.

Broker profileExample market settings

Target accounts: Example list

  • Territory and send limits locked before launch
  • Asset-class context captured up front
  • Permissioned setup instead of open-ended blasting
02Prospect intelligence

Work from fit score and signal, not raw volume. Verify before launch.

TargetingIllustrative fit criteria

Fit criteria: Illustrative

  • Accounts ranked by market + asset fit
  • Decision-makers verified before sequence attach
  • Signal-first list building, not scraped volume
03Smart sequences

Multi-step follow-up built for CRE, with reply-safe suppression and send control built in.

SequenceExample three-step draft

Sequence: Draft

  • Delay days and send caps enforced
  • Reply suppression wired into the sequence
  • Built for broker cadence, not SDR spam
04Tenant inquiry

Tenants browse, submit requirements, and enter the system through a structured flow.

InquirySample requirement

Inquiry: Example

  • Tenant need summary attached to each inquiry
  • Broker sees context before responding
  • Inbound lives beside outbound in one system
05Inbound match

Brokers see fit-scored inquiries, respond in-platform, and keep context attached to the opportunity.

MatchIllustrative scoring

Match logic: Example

  • Scored against profile and market focus
  • Operator can review before follow-up
  • Clear next action instead of inbox chaos
06Close the deal

Both sides have cleaner context, better follow-up history, and a clearer next step toward a tour or deal conversation.

Deal stageSample pipeline stage

Deal stage: Sample

  • Shared record of what happened
  • Campaign context carries into the deal
  • Closer to system of record than marketing layer
Asset-class depth

Different asset classes need different outbound logic.

Industrial, flex, office, retail, and specialty inventory do not move through the same buyer and tenant behavior. The platform should respect that instead of flattening everything into one generic sequence engine.

Industrial
Targeting, qualification, and follow-up revolve around operations, throughput, access, trailer storage, and timing, not generic leasing copy.
Flex
The mix of office and warehouse use changes who matters in the account and what pain points convert into replies.
Office
Decision cycles, internal stakeholders, and workflow needs are different, which means sequence logic should be different too.
Retail + specialty
Location, frontage, traffic, and fit matter fast. The system should support tighter qualification instead of broad-volume spraying.
For brokerages

Built for brokerages, not just solo operators.

The real test is not whether one broker can use it. The test is whether a team can run cleaner outreach, assign follow-up correctly, keep standards consistent, and share context without turning the whole process into admin overhead.

Shared visibility across outreach and inquiry activity
Seat-based collaboration and assignment structure for brokerage workflows
Cleaner oversight of pacing, reporting, qualification, and follow-up behavior
One operating surface for outbound, inbound, and campaign performance
ROI

Less manual prospecting. Less sloppy follow-up. More signal.

The value is operational. Brokers spend less time building lists by hand, less time guessing who owns the next action, and less time cleaning up avoidable follow-up mistakes after replies are missed.

Example outcome
If a broker saves 5 to 7 hours a week on list building, campaign setup, and reply management, that returns 20 to 30 hours a month to actual brokerage work.
Deal flow

How a deal moves through LeaseLineage.

The value is moving from first touch to qualified activity to deal motion without breaking the operating record.

01
Target the market
Broker profile, territory, asset class, and operating limits are structured before launch.
02
Run outreach
Prospects enter controlled sequences with pacing, suppression, and activity tracking built in.
03
Catch and qualify signal
Replies and tenant requirements get captured with context so the broker knows what to do next.
04
Match to opportunity
Conversations connect back to requirements, listings, and next-step workflow instead of dying in inbox chaos.
05
Move to deal activity
The handoff to tour, active discussion, or deal stage happens with the full record intact.
Pipeline activity

What the platform feels like in motion.

Example activity SAMPLE
Example contact repliedIllustrative account · Step 2
👁
Example contact opened emailIllustrative account · Step 1
Sample prospects addedIllustrative discovery workflow
Example contact repliedIllustrative account · Step 3
Post-reply workflow

What happens after a reply actually matters.

A CRE broker will judge the system by whether the response turns into a qualified next step. That is where bad tooling falls apart.

Outlook reply sync can stop the sequence. With Gmail, review replies and pause follow-ups manually.
Reply context stays attached to the broker, market, and campaign that produced it.
Responses can be qualified, assigned, and routed to the right next step instead of sitting in inbox limbo.
The broker gets a cleaner path from response to requirement capture, broker follow-up, tour, or active deal conversation.
Listings + requirements

Outreach should connect to actual space, not float on its own.

The next credibility step is showing how outreach and inquiry activity map back to live requirements, listing context, and real deal motion. That is the difference between a broker workflow platform and a dressed-up email tool.

For brokers
Run outbound with more control.
Prospects, campaigns, suppression, and reporting in one platform.
Create broker account
For tenants
Find your next space.
Browse the broker directory, then create a free tenant account when you want to save requirements or contact a broker.
Browse brokers
First win

The first proof is simple: one cleaner workflow, one qualified conversation.

The platform does not need to promise magic on day one. It needs to help a broker launch faster, catch a real reply, qualify it cleanly, and move it into an actual next step without losing context.

Get a campaign live without spreadsheet chaos
Catch a real reply without missing the follow-up
Qualify the opportunity with the right context attached
Move into tour, requirement review, or active deal motion faster
Why it matters

That first win is what earns the right to become system-of-record behavior.

If the first campaign feels cleaner, the first response gets handled better, and the first opportunity moves faster, the team trusts the system. That is the real beginning, not a vanity metric dashboard.

Operational trust

Controlled outbound. Clear inputs. Fewer unforced errors.

Follow-up controls

Outlook reply sync can stop follow-ups. Gmail is send-only: review incoming replies in Gmail and pause the campaign yourself.

Broker-level controls

Territory, pacing, and send limits are structured before launch instead of left to operator memory.

One system of record

Inbound tenant activity and outbound campaigns live in the same operating surface, with reporting tied to real activity.

Integrations

Fits the brokerage stack you already have.

A serious platform should reduce chaos, not create another disconnected workflow. LeaseLineage is designed to fit the systems brokers already depend on.

Inbox connection for campaign execution and reply handling
Export-ready prospect and campaign data
Team workflows for brokerages managing shared activity
Reporting structured for operational review, not vanity dashboards
Why teams switch

This should replace messy workflow, not add another layer of software.

Teams will compare LeaseLineage against spreadsheets, CRM habits, inbox management, and generic prospecting tools. The win is one cleaner operating surface.

Less spreadsheet drift and fewer orphaned conversations
Fewer dropped replies, clearer qualification, and cleaner assignment workflow
Better visibility across broker-level and team-level activity
One place to run outreach, manage responses, and maintain next-step pipeline accountability
Resources

CRE outreach operating guides and tools.

Public resources for brokers and operators who want a cleaner way to think about prospecting, reply handling, and brokerage workflow.

Research guide

Find a Commercial Property Owner

Use county records, deeds, state business filings, permits, and commercial databases to identify and verify the owner of an industrial, flex, or other commercial property.

Operating guide

CRE Outreach Targets

Recommended starting targets for commercial real estate brokers reviewing outbound list quality, reply handling, and follow-up discipline.

Definitive guide

CRE Outreach Guide

A field guide to running broker outreach without spreadsheet drift, missed replies, or generic sales-tool workflow.

Free tool

Prospecting ROI Calculator

A free calculator for estimating the monthly time cost of manual CRE prospecting and the value of cleaner outreach operations.

Free tool

Lease Commission Calculator

Calculate commercial lease commissions with rent escalation, free-rent months, tiered rates, co-broker allocation, brokerage split, and agent net.

Free tool

Commercial DSCR Calculator

Calculate commercial real estate DSCR, annual debt service, debt yield, LTV, cash flow after debt, and maximum supported loan amount with lender-style assumptions.

Free tool

NNN Lease Calculator

Calculate monthly and annual triple-net lease occupancy cost from base rent, CAM, property taxes, insurance, and rentable square feet.

Free tool

Load Factor Calculator

Calculate commercial real estate load factor and convert between usable and rentable square feet for office lease comparisons.

Free tool

Lease Escalation Calculator

Build a year-by-year commercial rent schedule with annual percentage increases, rentable square feet, and partial lease years.

Free tool

TI Allowance Calculator

Compare tenant improvement allowance, estimated build-out cost, tenant contribution, amortization, and total project funding.

Free tool

Percentage Rent Calculator

Calculate retail percentage rent using annual sales, base rent, a natural or artificial breakpoint, and the negotiated percentage rate.

Free tool

Net Effective Rent Calculator

Calculate commercial net effective rent after free rent and tenant improvement allowance, with monthly and annual cost per square foot.

Free tool

Commission Split Calculator

Calculate a commercial real estate agent's estimated net after referral fees, co-broker allocation, brokerage split, and team split.

Free tool

Critical Date Calculator

Calculate commercial lease renewal, market-search, decision, option-notice, and expiration dates from one lease expiration date.

Open resource libraryGet CRE outreach updatesCompare Buildout alternatives
Pricing

Paid broker access. Free tenant discovery.

Broker outreach starts on Pro. Tenants can browse the broker directory for free; paid plans unlock broker campaigns, discovery, and inbox execution.

Brokerage
$249/mo
For brokerages
  • 3 broker seats
  • Centralized team workspace
  • Team reporting
  • Custom sending domain
See full pricing
Product questions

Clear answers about LeaseLineage.

Product facts last reviewed 2026-09-06.

What does LeaseLineage do for commercial real estate brokers?

LeaseLineage helps commercial real estate brokers define their market and asset-class focus, find and verify prospects, run multi-step outreach, stop scheduled follow-ups after a reply, capture tenant inquiries, and keep pipeline activity in one operating workflow.

Who is LeaseLineage built for?

LeaseLineage is built for active commercial real estate brokers, landlord representation teams, tenant representation teams, and brokerages that need controlled prospecting, outreach, reply handling, and follow-up.

How does reply-safe outreach work?

Outlook reply sync can stop remaining scheduled follow-ups after a prospect replies. Gmail is send-only: read and answer replies in Gmail and pause remaining follow-ups manually in Campaigns. Gmail reply tracking is currently unavailable.

How much does LeaseLineage cost?

LeaseLineage Pro costs $79 per month or $69 per month billed annually. Brokerage costs $249 per month or $199 per month billed annually. Tenant access is free.

Serious CRE workflow, without the usual outbound mess.

If you want cleaner outreach, better reply handling, and one system for outbound and inbound activity, LeaseLineage is built for that job.